MKB Bank (Hungary): Implementing CRM to support business strategy
"In traditional banking the legacy account management system was at the centre of operations. What about the front-office, the financial advisors and the relationship managers? Their main goal is to acquire prospect clients, deepen the relationship with the existing clients and enhance their value by identifying needs and offering suitable services. We believe that our CRM front-end solution is filling the gap, and it is rightfully becoming the core application for business...."